Meet Karianne
From climbing corporate ladders to carving my own path.
Before I worked for myself, I spent 15 years in the creative industry. I launched my small business, Lofti, in 2017 which hosts holistic professional wellbeing workshops. I wanted to create an experience that blended communication best practices with meditation techniques to promote compassionate connection, something I always felt was missing in my corporate experiences. In my first five years as an entrepreneur, I’m proud to have helped over 5k people connect to their authentic self and story as they work towards meeting purposeful goals.
My corporate career leading branding, digital marketing, advertising strategy and execution for some of the world's biggest brands, including State Farm, Hewlett-Packard, and GE was rewarding but lacked balance. I found myself working my dream role as Vice President of Digital at Weber Shandwick when my professional trajectory began to change, as I began a very difficult struggle with infertility.
In my search for answers, I deepened my commitment to yoga and was drawn to the meditative art of sound baths, which use music and sound vibrations to help release stress and expand consciousness. Before my time in the hustle of the Corporate world, I received a degree in music. As a classically trained vocalist, I have been putting my side hustle to work for years singing with professional choirs, as a soloist, and vocals for over 1,500 weddings.
“My professional path has been a journey. From boardrooms and blazers in Chicago to the mountains of Virginia, where I now lead my business, I believe a purposeful profession comes from true alignment with our passions.”
Once I found sound bowls, my life trajectory changed dramatically. I began exploring additional healing practices, including Qigong, iRest yoga nidra meditation, and Reiki--which ultimately inspired me to carve out a new path for myself and my professional focus. I received my Reiki Master certification in 2021 and integrate these amazing energy arts techniques every time I play my crystal sound bowls.
And, after 13 years in downtown Chicago, I relocated with my partner, Will, to Charlottesville to be closer to nature.
Together with Will, we share a home with our beloved dog and persnickety cat. You’ll find me leading one-of-a-kind sound bath meditation experiences and hiking the AT when I’m not helping purpose-driven leaders grow their business and strengthen their storytelling.
Mindfulness is much more than a buzzword to us.
Since launching Lofti in 2017, I’ve had the privilege of partnering with leaders across industries and around the world to become stronger storytellers and more intentional stewards of their own well-being. Our work spans continents and cultures, always centered on helping people align who they are with how they show up for themselves and their teams.
From real estate professionals and consultants to tech teams, creatives, and health practices, Lofti has supported thousands of leaders through brand and wellness-focused experiences in the U.K., Tunisia, and throughout the U.S. By blending my background in global brand strategy with meditation and grounding techniques, clients learn to recognize and shift the patterns that shape both their brand and their well-being.
Our partnerships with organizations like AIPM, the University of Virginia’s Contemplative Sciences Center, and MH3 deepen this work by infusing it with evidence-based contemplative, psychological, and mental health perspectives. Together, we help leaders develop an authentic, powerful brand story, a framework for putting that story to work, and sustainable wellness habits they can integrate into their daily lives as they pursue their long-term goals.