Meet Karianne
From climbing corporate ladders to carving my own path.
Before I worked for myself, I spent 15 years in the creative industry. I launched my small business, Lofti, in 2017 which hosts holistic professional wellbeing workshops. I wanted to create an experience that blended communication best practices with meditation techniques to promote compassionate connection, something I always felt was missing in my corporate experiences. In my first five years as an entrepreneur, I’m proud to have helped over 5k people connect to their authentic self and story as they work towards meeting purposeful goals.
My corporate career leading branding, digital marketing, advertising strategy and execution for some of the world's biggest brands, including State Farm, Hewlett-Packard, and GE was rewarding but lacked balance. I found myself working my dream role as Vice President of Digital at Weber Shandwick when my professional trajectory began to change, as I began a very difficult struggle with infertility.
In my search for answers, I deepened my commitment to yoga and was drawn to the meditative art of sound baths, which use music and sound vibrations to help release stress and expand consciousness. Before my time in the hustle of the Corporate world, I received a degree in music. As a classically trained vocalist, I have been putting my side hustle to work for years singing with professional choirs, as a soloist, and vocals for over 1,500 weddings.
“My professional path has been a journey. From boardrooms and blazers in Chicago to the mountains of Virginia, where I now lead my business, I believe a purposeful profession comes from true alignment with our passions.”
Once I found sound bowls, my life trajectory changed dramatically. I began exploring additional healing practices, including Qigong, iRest yoga nidra meditation, and Reiki--which ultimately inspired me to carve out a new path for myself and my professional focus. I received my Reiki Master certification in 2021 and integrate these amazing energy arts techniques every time I play my crystal sound bowls.
And, after 13 years in downtown Chicago, I relocated with my partner, Will, to Charlottesville to be closer to nature.
Together with Will, we share a home with our beloved dog and persnickety cat. You’ll find me leading one-of-a-kind sound bath meditation experiences and hiking the AT when I’m not helping purpose-driven leaders grow their business and strengthen their storytelling.
Karianne on Mindfulness.
Mindfulness is much more than a buzzword to us.
Since launching Lofti in 2017, I’m proud to have partnered with leaders like The Boston Consulting Group and Keller Williams, across six continents, to become stronger storytellers and advocates for their own self-care.
From real estate agents, consultants, tech teams and performing artists to dental practices and event management companies, Lofti has coached over 5k leaders through branding and wellness sessions in London, Africa and throughout the U.S. Blending Karianne’s industry experience with meditation and grounding techniques, Lofti clients walk away with an authentic, powerful brand story, an easy-to-implement, practical guide on ways to leverage their story to elevate their business and brand, and wellness habits and practices to incorporate into their daily routine, as they work towards meeting their greater career and business goals.
Karianne’s professional journey.
Karianne Michelle is a sound practitioner, Reiki Master, iRest Yoga Nidra meditation teacher and Qigong instructor. Combining her classical training as a vocalist with methods learned during her 20-year yoga practice, she leverages the elements of sound and deep listening to cultivate a deeper connection within.
Prior to her dedicated focus on wellness, Karianne gained 15 years brand leadership experience in the creative industry working with brands like State Farm, GE and Procter & Gamble and facilitated consumer marketing campaigns as a Vice President, Digital at Weber Shandwick, a global communications firm. Her company, Lofti, hosts holistic professional wellbeing workshops. Blending communication best practices with meditation and grounding techniques, she promotes self-reflection and compassionate communication methods to help leaders leverage their authentic story as they work towards meeting their purposeful goals.
Karianne is a global presenter and sound bath facilitator and has worked with corporate leaders like The Boston Consulting Group, Keller Williams, Yelp, The Carter Center and Advocate Health to create one of a kind experiences for global teams virtually and in-person across six continents. She has partnered with leading brands like Good to Go snacks, Lululemon and Outdoor Voices to build content and events that help consumers deepen their commitment to well-being. Karianne is located outside Charlottesville, VA where she regularly hosts unique retreats and events for professionals looking for self-care. In 2022, she will release her first Album.